How To Reach Out to Brands?
Before you reach out to a brand in hopes of scoring a collaboration, make sure you meet these requirements.
You’re a Content Creator With High-Quality Content
Plain and simple, brands don’t want to work with run-of-the-mill content creators. You need to make sure that your content is original and unique. The goal is to show the brand your unique offering to them.
You Already Have a Following (Even a Small One)
You don’t need to be a huge influencer to get brand collaborations, but you do need a following, even if it’s small.
If you have a community of at least 1,000 followers that engage with your content, you should be good to go!
Pitching to Brands
Pitching is the big moment where you reach out to a brand you want to collaborate with. Here’s what you need to know to have a good pitch.
How To Reach Out to brands directly
It’s best to reach out to brands directly via direct message on a social media platform, their contact form on their site or an appropriate email address that you find on their site.
What To Include in Your Pitch
Here’s what info you should include in your outreach:
Who you are.
Who your audience is.
What you create content about.
What you like about their brand and why you want to work with them.
Your media kit which contains links to your social channels, your number of followers and for bloggers, stats about your site’s traffic, conversions, etc.
Your pitch needs to be descriptive, but try to keep it concise and easily readable. You’re not sending them a novel, you’re sending them a quick introduction to who you are. Pro tip: using bullet points is a great way to make your pitch look concise, yet detailed.
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